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BILL GEIST is the Chief Instigator at DMOproz (aka Zeitgeist Consulting), a firm specializing in strategic planning, governance, marketing and legislative issues for convention and visitor bureaus, tourism-focused chambers of commerce, economic development organizations and communities. Bill is the author of the acclaimed Destination Leadership for Boards and a contributor to Fundamentals in Destination Marketing. Prior to forming Zeitgeist Consulting, Bill served as the President/CEO of the Greater Madison (WI) Convention & Visitors Bureau from 1990-1995. During his tenure, he was the lead spokesperson and co-strategist for the successful public referendum fight to build the Frank Lloyd Wright-designed Monona Terrace Convention Center. Before moving to Madison, Bill led the Kankakee County (IL) CVB and held various management and programming positions with broadcast media in the Chicago area.

“We Plow The Road: The new, broader imperative for DMOs and the challenges they face.


The Art and Science of Destination Marketing has never been more important to our respective economies…and never more fractured. DMOproz’ Bill Geist returns to Mississippi to discuss the new, broader imperative for DMOs and the challenges they face. From backroom politics and sunshine laws to the increasing understanding that it’s not all about heads in beds, he’ll take session attendees on a wild ride that challenges old-school understandings and suggest ways how next generation DMOs will successfully address their constituents and mission.