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BILL GEIST is the Chief Instigator at DMOproz (aka Zeitgeist Consulting), a firm specializing in strategic planning, governance, marketing and legislative issues for destination marketing organizations (DMOs), convention and visitor bureaus (CVBs), tourism-focused chambers of commerce, economic development organizations and communities.
Formerly the CEO of the Greater Madison (WI) Convention & Visitors Bureau, Bill was at the epicenter of the public battle to build a downtown convention center designed by Frank Lloyd Wright. Prior to his stint in Madison, he directed the Kankakee County (IL) CVB and oversaw a number of top-draw tourism events including the Domino’s Pizza Outboard Powerboat National Championships. Even before his first DMO gig, the foundation of his marketing experience came from his years in broadcast media in the greater Chicago market.


Bill holds an MBA from the University of Wisconsin and an undergraduate degree in Political Science from Kenyon College. His second book “Destination Leadership,” is a deeper and updated version of his first book “Destination Leadership for Boards.” Bill is also a contributing author to “Tips from the T-List” by Jens Thraenhart and the Destinations International sponsored “Fundamentals in Destination Marketing.

“Converting Naysayers Into Proponents”