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Larry Mersereau, CTC PromoPower, LLC

Smart tourism industry leaders know who to turn to for the ideas and insights they need to bring in more business; Larry Mersereau, CTC. Niched as a differentiation specialist, he is the author of four books on the topic and a professional speaker who addresses dozens of audiences, in and out of the industry every year. He’s the only keynote speaker who shares the simple, doable… effective growth strategies and tactics that made his books so popular and have helped so many organizations succeed.